March 13, 2026
By Salt MarketingJust a few months ago, JAG Medical Spa in Summerville, South Carolina was doing everything “right” on Instagram ...
January 9, 2026
By Growth99The med spa industry is experiencing a profound transformation, and it's creating two distinct categories of practices: those strategically ...
December 12, 2025
Local SEO for Med Spas: How to Get Found (and Booked) by Clients in Your AreaBy Jennifer Orechwa, Salt MarketingEvery ...
December 5, 2025
By DarwillMany med spas put a lot of effort into attracting new clients, but often lose them after just one ...
November 7, 2025
By Growth99The med spa industry is evolving rapidly, and with that evolution comes new challenges and opportunities in marketing. Growth9 ...
October 24, 2025
By Ashley James, CEO, DermAesthetic Consulting GroupIf you’ve worked in the aesthetic industry for any length of time, you know ...
September 26, 2025
By Just DigitalMed spa marketing is tougher than ever. Platforms change, competition increases, and what worked last year (or even ...
September 22, 2025
The med spa industry is booming, with more clients seeking aesthetic treatments than ever before. But as services like Botox ...
August 29, 2025
By Medical Marketing WhizEvery September, two national health observances—Menopause Awareness Month and Healthy Aging Month—create a prime marketing opportunity for ...
August 8, 2025
By Growth99You check the news and see another headline about market volatility. Your stomach drops. As a med spa owner ...
June 20, 2025
By DarwillIn the med spa industry, trust is everything. Clients place their confidence—and often their appearance—in your hands. Patients want ...
May 30, 2025
By AestheticsProFacebook and Instagram are more than just social platforms—they're powerful lead generation tools for the best medical spas. With ...
May 23, 2025
By AMSCO MedicalA brand is only as strong as its public perception and reputation amongst both its competition and its ...
May 2, 2025
By Rob Pickell, CEO, Growth99 Figuring out the right marketing budget for a med spa can feel pretty overwhelming with all ...
April 18, 2025
By Lori Werner & Sherry Sbraccia, Medical Marketing WhizThe aesthetics industry continues to evolve, and in 2025, med spas are ...
April 4, 2025
By Just DigitalYou’ve done everything right. The branding is cohesive, the content is polished, and the posts go live like ...
March 21, 2025
By DarwillThe med spa industry is booming, but standing out in a crowded market takes more than just offering top-tier ...
January 31, 2025
By Growth99In an industry growing at 18% annually, new research from Growth99 reveals that most aesthetic practices are missing key ...
January 24, 2025
By Lori Werner & Sherry Sbraccia, Medical Marketing WhizAs the new year begins, medical, wellness and aesthetic practices have a ...
January 17, 2025
By Just DigitalYour website is more than just a place to list treatments—it’s the first real connection many clients will ...
December 20, 2024
By Lori Werner & Sherry Sbraccia, Medical Marketing WhizHigh-quality website content: Offer relevant, valuable information that addresses client concerns and ...
October 21, 2024
By Eric Atienza, Assistant Director of Digital Marketing Technology, American Med Spa Association (AmSpa)Most platforms like Facebook, Instagram, Google Ads ...
September 13, 2024
By Clarity Technologies Improving lead conversion is crucial for any practice. Many practices receive hundreds of leads each month ...
August 2, 2024
By: Connor Hixson, AMSCO Medical The medical spa industry can be an incredibly competitive space, especially for new locations ...
March 22, 2024
By Terri Ross, APX Platform One of the easiest and most direct ways to stay in touch with current ...
February 16, 2024
By MedShark Digital For medical practices looking to be competitive online, ranking on the local Google 3-Pack is a ...
October 27, 2023
By Podium As a medical spa professional, you know that having the best marketing strategies in place is essential ...
October 6, 2023
By Compliancy Group Marketing is an important part of any business, but it can be overwhelming to figure out ...
August 22, 2023
By Lora Kassaros Medical Spa Show 2023 felt like a buzz of excitement, where the potential of aesthetics was ...
August 11, 2023
By MedShark Digital Social media has become a powerful marketing platform for medical spas to attract today’s Millennial and ...
July 21, 2023
By Growth99 Medical spas have revolutionized the wellness and beauty industries by offering an array of non-surgical treatments to ...
July 14, 2023
By Podium Remember the good old days when we used to fantasize about robots, jetpacks and self-driving cars? Well ...
May 19, 2023
By MyAdvice When it comes to ranking higher in local searches, reviews might not be the first thing that ...
April 21, 2023
By Growth99 In today's digital world, businesses are constantly seeking innovative ways to reach their target audiences and maximize ...
March 17, 2023
By AestheticsPro For medical spa owners looking to reach their clients in the most engaging and effective way, SMS ...
March 2, 2023
By Patrick O’Brien, JD Advertising is one of those areas that is deceptively simple in concept but maddeningly complicated ...
January 12, 2023
By Etna Interactive Introducing—or re-introducing—a service is an incredible opportunity for growth. But no product or service sells itself ...
November 18, 2022
By Growth99 Since the beginning of the 21st century, technology has been unstoppable in advancing. The world has been ...
September 23, 2022
By DoctorLogic With more than 5,000 medical spas working all over the United States, the competition for patients is ...
July 14, 2021
By Terri Ross, CEO, APX by Terri RossMarketing is sometimes like throwing spaghetti against the wall to see what sticks ...
January 29, 2021
By Chad Erickson, Vice President of Strategy, Advice MediaAs we move into a new year and put 2020 behind us ...
September 4, 2020
By Growth99Does Facebook advertising work? Absolutely. Does it take time and effort? Yes. Is Facebook too expensive for your small ...
July 29, 2020
By Podium As much as it probably pains you to admit, not all the patients you see are going ...
January 22, 2020
By Terri Ross, Terri Ross Consulting Prospective patients are buyers who want to know the answer to several questions ...
January 8, 2020
By Terri Ross, Terri Ross Consulting I'd like you to think about a few important questions: What percentage of ...
January 3, 2020
By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) In the medical aesthetic industry, marketing ...
October 23, 2019
By Terri Ross, Terri Ross Consulting Once you have identified and attracted the attention of your patient population, it ...
October 4, 2019
By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) The medical aesthetic industry is all ...
September 11, 2019
By Terri Ross, Terri Ross Consulting Online presence is one of the most critical elements of a successful marketing ...
August 28, 2019
By Terri Ross, Terri Ross Consulting As the number of new medical aesthetic offices is steadily increasing, it is ...
August 12, 2019
By Cynosure Are you ready to get into aesthetics, but are struggling to choose the right company? Ensure that ...
June 10, 2019
By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) (Click here to read part 1) ...
June 7, 2019
By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) Core doctors—plastic surgeons, facial plastic surgeons ...
June 5, 2019
By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) As is the case in most ...
April 10, 2019
By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) Medical spas are medical practices, so they ...
March 26, 2019
By Tyler Terry, vice president of sales, TouchMD Medical aesthetic practices spend a lot of their money and resources ...
March 15, 2019
By Patrick O'Brien, J.D., Legal Coordinator for the American Med Spa Association Finding customers is the biggest challenge for ...
February 14, 2019
By: Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) Ever heard of TCPA? Most people ...
October 25, 2018
By Alex Thiersch, CEO of the American Med Spa Association Medical spas must use marketing best-practices to succeed, but ...
October 1, 2018
By Patrick O'Brien, J.D., Legal Coordinator for the American Med Spa Association The Federal Trade Commission (FTC) recently announced ...
September 19, 2018
By Bryan Durocher, Founder and President of Durocher Enterprises Marketing and advertising techniques for medical spas are key to ...
September 7, 2018
By: Sam Pondrom, JD, Associate at ByrdAdatto When it comes to advertising, social media is the hot new trend ...
July 16, 2018
By: Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association (AmSpa) Since medical spas are medical practices ...
April 14, 2018
By Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association (AmSpa) When finding and attracting patients to a ...
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